Interested in making a lasting impression on your employees, partners, and other stakeholders and leaving them buzzing about your event for days to come? The secret to a truly memorable corporate event lies in incorporating a theme.

In this ultimate guide, we’ll show you how to inject fun and flair into your next corporate event using themes.

Selecting a Theme

Selecting the perfect theme can elevate your corporate event from a simple gathering to a truly impactful experience. To ensure your theme resonates with your audience and aligns with your company’s values, consider the following steps:

1. Start with a clear purpose. What message do you want to convey to your attendees through the theme of your event?
2. Know your audience. Take the time to research what your attendees enjoy and what they’d appreciate in a theme.
3. Stay current. Check out the newest trends and events, and see if there’s an opportunity to incorporate a timely or popular theme into your event.
4. Location, location, location. Take advantage of the unique features and history of the event venue, and explore ways to incorporate those elements.
5. Get creative. Brainstorm with your team to explore unique and engaging themes that will leave a lasting impression.

When you have a list of prospective themes, it’s time to evaluate each one. Consider factors such as relevance, originality, and feasibility.

How to Incorporate the Theme

Decorations and ambiance

• Use decorations to create an atmosphere that fully immerses attendees in the experience. For instance, if your theme is Brazilian carnival, you can use giant paper Mache masks and decorative feathers
• Carefully select a color scheme. For a ‘fire and ice theme, incorporate bold, bright hues and soft, icy pastels
• Use lighting strategically to highlight key elements of the decorations
• Choose tracks that help create the desired ambiance

Activities and entertainment

• Plan activities in line with the theme, from beach volleyball for a beach-themed event to medieval jousting for a medieval-themed one
• Invite keynote speakers who can share insights and experiences related to the theme
• Hire performers who can bring the theme to life through their art, such as acrobats, stilt walkers, or fire eaters
• Create interactive experiences, such as escape rooms, virtual reality, or scavenger hunts, that allow attendees to fully engage with the theme
• Provide attendees with theme-related gifts and souvenirs, such as beach totes or safari-themed trinkets, that they can keep as a lasting memento of the event

Food and drinks

• Serve up menu items with a twist. For a Willy Wonka theme, serve candy-themed cocktails like an ‘Everlasting Gobstopper Martini’  
• Present food and drinks in a visually appealing way. For a 1920s art deco theme, you can set up a metallic or geometric bar cart or bar area with servers dressed in 1920s-inspired attire·   Use unique serving pieces. If you’re going for an Alice in Wonderland theme, use items such as ‘Drink Me’ bottles with whimsical labels, filled with signature cocktails or non-alcoholic beverages.

Make Your Corporate Event Unforgettable with Chordiem

As a reliable corporate events company, Chordiem understands the importance of making your event special. We’re proud to offer a comprehensive selection of theme props to bring your vision to life. From unique serving pieces and decorative elements to eye-catching props, our inventory has everything you need to make your event memorable. Call us today, and let’s bring your next corporate event to life!