How to Choose a Corporate Theme for Your Event + Theme Examples

Events are held at unique locations featuring modern amenities and cutting-edge technologies. So how do you make your company event stand out and differentiate it from other events?

Can having a theme play a role in the success of your next conference or event?

In this article, we’ll discuss the importance of having a theme for your corporate events, factors to help you decide on your next theme and examples of event themes to consider.

Decor with candles and lamps for corporate event

Why Is Having a Theme Important for a Company Event?

Having a theme can benefit a company event for many reasons, such as the following:

Generates buzz

You can create excitement at your event if you choose a theme and execute it well. Additionally, you can use it as part of your marketing plan, allowing you to reach a wider audience.

Creates a lasting impression

A themed event is typically more memorable than a themeless one. Themed events can feature unique activities, food and decorations, making people talk about them for years to come.

Encourages social sharing

Making your event photo-friendly and share-worthy will increase interest and boost social media engagement. Using styling and props will maximise impact and engage the audience.

How to Decide on an Event Theme for a Corporate Event?

In addition to defining your event’s structure, themes are a great way to engage your guests and make their experience memorable. Here are some factors to consider.

The goal

What is the purpose of the event? How do you hope it will benefit attendees? These are the questions you should ask yourself. In contrast to a community street party, for instance, a fundraising event will have a different purpose.

Event type

The theme for a grand charity event aimed at impressing major donors differs from the theme you would choose for your annual retreat. Don’t forget to keep your overall goals and key messages in mind.

Do you plan to launch a new product? Is your company rewarding successful salespeople at the event? Will you be holding a golf competition for possible investors? When choosing a theme, you must consider all of these factors.


Don’t forget the theme’s intent: to make your event memorable. You want it to resonate with your audience and influence them.

So what do your attendees enjoy most? Are there any current trends that are popular among your audience right now? Is everyone from the same area attending, or are your attendees from all over the country or world?

As much as the type of event affects your theme, so does your audience. An event theme for investors or high-level executives may not suit staff or long-term customers. It would help to consider demographics, including your guests’ ages. For instance, an inclusive theme is a good idea when employees or guests plan to bring their families, including kids.

Consider what your attendees might find interesting and relevant. Take a look at the feedback you received from past events and analyse what worked and didn’t.


You must match your theme and venue regardless of whether your event is simple or extravagant. With the help of a creative and well-crafted theme, any meeting space can take on a whole new look.

The hotel ballroom remains among the most popular corporate event venues for planners, but you don’t have to stick with it for your event. You can also choose an unusual venue based on your theme.

With your venue and theme aligned, your event will not only be refreshing but will also be remembered for months to come.

5 Theme Examples for an Unforgettable Corporate Event

1. Winter wonderland

You can create a simple yet effective corporate event by choosing a seasonal theme.

Winter-themed events offer a wide range of decor options. Colour schemes in jewel tones or white-on-white are appealing. Meanwhile, poinsettia plants, fireplaces and cosy blankets will help create the perfect winter atmosphere. Snowflake decor is, of course, a good idea as well.

For activities, a company holiday video and a recap of the year’s accomplishments are perfect for a year-end celebration. Then, you can wrap things up with some music and dancing!

2. Hollywood

Book a movie theatre or a glitzy venue, and make your corporate event a red-carpet affair.

Make your attendees feel like Hollywood stars by hiring fake paparazzi. Decide on a gold, silver and black dress code, and book a swing band for the evening. Serve steak and lobster, along with plenty of bubbly champagne. Put departments to the test in a movie quiz battle. Put all these elements together, and you’ll have an event to remember.

3. Carnival

Adding a carnival theme to your event can make anyone feel more comfortable, even in a professional setting. Large parties can be managed more efficiently with a carnival theme, featuring outside tents and games as attendees await food and announcements. Food items may include hotdogs, hamburgers, popcorn and cotton candy.

4. The 70s

Tell your attendees to don their best roller skates, bell bottoms and gold accessories to celebrate a 70s-themed event. Attendees can take part in disco ball dancing in their platform shoes. Then, prepare vintage snacks and beverages for everyone to enjoy.

5. Wild West

The wild west theme allows for more unique activities and is more relaxing than your typical picnic. Your event can be held at a ranch, a historically significant site or simply in someone’s backyard.

For decor, all you need are bales of hay, horseshoes and ten-gallon hats. Serve some BBQ, along with watermelon slices and other summer treats. For beverages, you can whip up homemade iced tea and beer or whichever drinks complement your menu.

Croquets, petting zoos, tractor rides and mechanical bulls are all great options for outdoor activities for attendees—kids and adults alike.

Need the Help of an Expert Corporate Event Planner?

Are you looking for a company event planner to manage your next event? Regarding theme selection, Chordiem can be an asset to your company if you decide to hire us for your event management needs. Having been in the business for a long time, we’ve seen a wide variety of themes and understand what works and what doesn’t. You can rely on us to provide theme ideas that closely match your aesthetics and goals.Make your company event memorable and exciting. Contact our team today.

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