To create an engaging corporate event, you must think beyond the basics. With the right ingredients and planning, you can create an interactive experience that keeps your guests engaged throughout the event.
Whether you’re planning a conference, trade show or team-building event, an interactive event organised by a corporate events planner can help your attendees form connections, and remember your message. In this article, we’ll explore how to create an interactive corporate event for attendees. Let’s dive in!
Top Interactive Corporate Events Ideas and Tips
Be aware of your target audience
Define your target audience, and consider their demographics, interests and preferences. Use this information to guide your event planning. Consider what your attendees look for in an event, and tailor your approach to meet their needs.
For example, if your audience is primarily made up of tech professionals, incorporating cutting-edge technology into the event may be a smart move. Alternatively, if people are coming from different parts of the country (or world), think about ways to highlight local cuisine or culture that will appeal to all parties involved.
Get a professional moderator on board
A skilled moderator can help keep the discussion focused, encourage participation from all attendees and manage potential conflicts during the event. When looking for a professional moderator, choose someone with experience working with groups of all sizes and backgrounds. They should also have a strong understanding of your industry or field to provide relevant insights and guidance throughout the event.
In addition, consider their personality and presentation skills. A good moderator should be able to connect with the audience and create a comfortable and engaging atmosphere. Look for someone confident, approachable and able to think on their feet.
Choose an interesting venue
Select your venue by thinking about your event’s theme and goals. What type of atmosphere do you want to create? Do you want a sleek and modern venue or one with a more rustic or industrial feel? Consider your audience’s interests and preferences as well. What type of venue would they find appealing and exciting?
In addition, think about the venue’s functionality. Is there ample space for attendees to move around and engage with each other? Are there areas for breakout sessions or smaller group activities?
Museums, art galleries, outdoor parks or gardens are all excellent choices. These venues can provide a memorable backdrop and stimulate attendees’ curiosity.
Incorporate your branding
Incorporating your branding creates a cohesive experience that aligns with your company’s values and messaging. Start by determining what aspects of your brand you want to highlight, such as your logo, colours or tone of voice. Then incorporate those elements throughout the event, from signage to promotional materials.
The key is to hire a professional corporate events company that can be intentional about how they incorporate branding into the event. Everything should work together seamlessly to create a memorable and impactful experience for attendees while reinforcing the message and value of your brand.
Utilise tools to engage your audience
Audience engagement tools encourage attendees to stay interested and invested. One example is a live polling feature, where you can ask multiple-choice questions and display real-time results on a screen.
Another great tool is gamification. You can use game mechanics like rewards, points systems and leaderboards to motivate your attendees and make the event more enjoyable. For instance, you could set up a scavenger hunt or quiz game requiring participants to visit booths or engage with certain speakers.
Social media walls are another way to leverage audience engagement tools at your corporate event. This allows attendees to share their thoughts on social media platforms using a specific hashtag related to the event. These posts then appear on a large screen in real time for everyone else to see. Aside from keeping people engaged throughout the day, social media walls also help create buzz around your brand or company online after the event has ended.
Facilitate sessions in a collaborative format
One popular format is the roundtable discussion, where participants can share their expertise and insights on a particular topic. Another option is the workshop, where attendees can work together to solve problems or complete tasks related to the event’s theme.
To ensure these collaborative sessions are effective, it’s essential to have clear objectives and well-defined outcomes. This will help keep discussions focused and ensure everyone stays on track. A skilled corporate events manager can help you plan and execute these sessions to achieve your desired results.
Networking helps people build relationships and exchange ideas and experiences, creating opportunities for future collaborations. To achieve this goal, organisers can incorporate various elements into their event, such as icebreaker activities, group exercises and open forums.
Icebreakers are a great way to help attendees get to know each other before getting into business discussions. Group exercises also encourage networking by creating shared experiences that bond people together. This could be anything from team-building challenges to brainstorming sessions on industry-related topics.
Meanwhile, open forums provide a platform for attendees to voice their thoughts and opinions about relevant issues in the field. This allows them to connect with like-minded individuals with similar interests or concerns.
Make photo opportunities available
Set up a photo booth with fun props, backdrops and lighting to encourage attendees to take pictures and share them on social media. It may also be worthwhile to hire a professional photographer or videographer to capture highlights from the event. You can use these photos and videos for marketing purposes in the future, such as on social media or in promotional materials.
Let Chordiem Handle Your Corporate Event Needs
Creating an interactive corporate event that wows attendees requires careful planning and execution, but the benefits are numerous. From increased engagement and retention of information to boosted brand awareness and ROI, interactive events can significantly impact your company’s success.
At Chordiem, we understand the importance of creating memorable events for our clients. That’s why we offer comprehensive corporate events management services to make your event successful. Additionally, our theme prop hire services can add that extra touch of creativity and fun to your event. With a wide range of props and backdrops available, we can help bring your vision to life and make your event truly unforgettable. Contact Chordiem to learn more.