Themed events are a great way to drive awareness around your business, and really portray your company in the way you want to your desired market, or audience.
There are a few ways in which themed events can help with company or brand messaging, including:
Themed events give you the opportunity to really bring your brand messaging to life in an exciting environment.
Creativity has no bounds, but just ensure it really speaks to your audience in the way you want it to, and reflects your brand hierarchy in a suitable fashion. For example, an insurance brokers may take a slightly different approach during a themed event to that of a bar.
Themed events are very underrated, and when executed correctly, can have a very positive impact on a brand’s reputation.
Create a unique event and people will remember it. Making it interactive is a good way to do this, ensuring all your attendees feel included and part of the action. This also helps portray your company in a good light, as it shows you’re thinking about your audience.
Show brand consistency throughout any themed event. From the larger props to things such as table favours.
Injecting a burst of brand colour (but keeping it subtle) can help with this, so the attendees don’t feel as though they’re in an overly-branded environment but can still quickly identify the company.
Know your audience
Another key factor in hosting a themed event is to know your audience. It’s good to think outside the box, but knowing what your attendees will appreciate when it comes to events will ensure you’re on to a winner. This also means that what they take away from the event will be positive too.
For more exciting ideas on themed events for your company, explore the full site and contact us to see how we can help you.